Tacchettee: Redesign and performance tuning

We redesigned the Shopify store of Tacchettee, an Italian apparel brand inspired by football and supporter culture, and optimized its performance.

Visit tacchettee.it

Home page of the Tacchettee Shopify store at tacchettee.it: the Sports icons collection banner

Sector: Football-inspired apparel
Services: Store design & build
Audit & optimization
Platform: Shopify

The brief

Tacchettee makes apparel about supporter culture, with collections such as Sports icons, and ships in Italy and abroad. Its catalog is broad and changes constantly, with new collections and drops. The brief for a redesign like this: a distinctive store built around collections, decisions grounded in user experience and conversion, and pages that stay fast as the catalog grows.

How we design and build Shopify stores

What we did

Redesign
A custom storefront with bespoke layouts, designed around the brand and its collections.
Collection-first shopping
Navigation and collection pages shaped to carry a broad, constantly evolving catalog.
Tailored features
Custom features built into the theme where the brand needed them.
Performance optimization
Technical work on the theme and its pages to keep the store fast.

The result

Tacchettee has a store as distinctive as its apparel, built to keep up with a catalog that never stops changing.

What the client says

5 out of 5

From the start, they did not just build a good-looking site: they ran a real strategic analysis process, going deep into every aspect of CRO, UX and UI.

Translated from Italian

Read the original in Italian

Fin dall'inizio non si sono limitati a realizzare un sito esteticamente bello, ma hanno seguito un vero e proprio processo di analisi strategica, approfondendo ogni aspetto legato a CRO, UX, UI.