Starting Finance: New features for the shop
We developed new features for the Shopify shop of Starting Finance, an Italian financial education company that sold its masterclasses and event tickets there.

Project summary
- Financial education
- Shopify
The brief
Starting Finance ran its shop on Shopify as Starting Finance Academy, selling paid masterclasses on investing and finance careers, tickets to its events and branded merchandise. A shop that sells courses and events next to physical products keeps needing changes as new offers launch. The brief for work like this: new features on an existing store, added without rebuilding it.
What we did
Feature development
New features built on the existing Shopify shop as the offer grew, without replacing the theme the store ran on.
Changes on request
Updates to pages and store behavior as new masterclasses and events launched.
The result
Starting Finance sold its masterclasses, event tickets and merchandise on a Shopify shop that grew with new features over time.
The store today
The full home page of Starting Finance. Scroll inside the frame to see all of it.

Tell us what you are working on
Book a 15-minute call, or write to us.

