Starting Finance: New features for the shop

We developed new features for the Shopify shop of Starting Finance, an Italian financial education company that sold its masterclasses and event tickets there.

Home page of the Starting Finance Academy Shopify store, archived in February 2025: a dark blue masterclass hero and press logos

Project summary

Sector
Financial education
Services
  • Support & retainers
Platform
Shopify

The brief

Starting Finance ran its shop on Shopify as Starting Finance Academy, selling paid masterclasses on investing and finance careers, tickets to its events and branded merchandise. A shop that sells courses and events next to physical products keeps needing changes as new offers launch. The brief for work like this: new features on an existing store, added without rebuilding it.

What we did

  • Feature development

    New features built on the existing Shopify shop as the offer grew, without replacing the theme the store ran on.

  • Changes on request

    Updates to pages and store behavior as new masterclasses and events launched.

The result

Starting Finance sold its masterclasses, event tickets and merchandise on a Shopify shop that grew with new features over time.

The store today

The full home page of Starting Finance. Scroll inside the frame to see all of it.

Full home page of the Starting Finance Shopify store

Next case study

Agricola Maraviglia

Ongoing Shopify support for Agricola Maraviglia, a Tuscan farm selling organic olive oil and fermented condiments.

Home page of the Agricola Maraviglia Shopify store at agricolamaraviglia.net: an olive branch and a spoon of oil with award badges

Tell us what you are working on

Book a 15-minute call, or write to us.

Book a call (opens in a new tab)