Oybò: WooCommerce migration and redesign
We moved Oybò, an Italian brand of mismatched socks and apparel, from WooCommerce to Shopify and redesigned the store, with B2B for wholesale buyers on the same platform.
Project summary
- Fashion
- WooCommerce to Shopify
The brief
Oybò started with socks sold in mismatched pairs and now sells socks, underwear and apparel for men and women, in Italy and across Europe, the United Kingdom, Switzerland and the United States. Wholesale has been part of the business since before WooCommerce, with a dedicated path for retailers. The brief for a move like this: a store that does justice to a strong visual identity, and retail and wholesale run from one platform instead of plugins held together on WordPress.
What we did
Migration from WooCommerce
The store moved from WordPress and WooCommerce to Shopify.
Pixel-perfect redesign
The new design built from the Figma file to the final Shopify implementation, detail by detail.
Layouts and interactions
Tailored layouts, custom interactions and a mobile-first approach to show the collections, from the new drops to the archive.
B2B on the same store
A complete B2B system for wholesale orders, dedicated price lists and business customers, next to retail on one Shopify store.
The result
Oybò runs retail and wholesale from a single Shopify store with a design that matches its identity.
The store today
The full home page of oybo.it. Scroll inside the frame to see all of it.
Tell us what you are working on
Book a 15-minute call, or write to us.
