Mr Crocca: Shopify store build
We built the Shopify store of Mr Crocca, an Italian pet food brand that sells its grain-free food for dogs and cats only through its own site.
Project summary
- Pet food
- Shopify
The brief
Mr Crocca sells Pepitia, its grain-free food for dogs and cats, split by animal, size and life stage, and sells it only online, on its own store. For a direct-to-consumer brand like this, the store is the whole shop: owners need to find the right food for their pet quickly, and understand why it is worth choosing. The brief for a build like this: a clear, fast store organized around the animal, not around the catalog.
What we did
Store build
The Shopify store built and set up from the ground up, from the catalog to launch.
Products and collections
Products and collections organized for dog and cat owners, by animal, size and life stage, with formats as variants.
Storefront
Home, collection and product pages that explain the recipes and the supply chain next to the products.
User experience
Navigation and page structure designed to make the store faster and clearer to shop.
The result
Mr Crocca sells its full range for dogs and cats from a Shopify store that owners can shop in a few clicks.
The store today
The full home page of mrcrocca.com. Scroll inside the frame to see all of it.
Tell us what you are working on
Book a 15-minute call, or write to us.
