Mimmù: Shopify Plus store build

We built the Shopify Plus store for Mimmù, an Italian brand of women's shoes made in Italy, from scratch, with the customizations its catalog and international customers need.

Visit mimmu.it

Home page of the Mimmù Shopify store at mimmu.it: a full-width photo of the boots campaign

Sector: Women's footwear
Services: Store design & build
Shopify Plus & checkout
Platform: Shopify Plus

The brief

Mimmù makes boots, ankle boots, Texan boots and ballet flats in Italy, many of them only after the order comes in, and sells them online in Italy and abroad as well as through boutiques. A premium footwear brand like this needs a store that carries its campaign photography, explains made-to-order production, and works for customers in several countries and languages. The brief for a build like this: one Shopify Plus store covering the whole experience, ready to grow with the brand.

How we design and build Shopify stores

What we did

Store build
The whole store built from scratch on Shopify Plus, from the information architecture to launch.
Templates
Home, collection and product templates developed around the brand's campaign photography.
Tailored features
Custom features built for a catalog of models in many sizes, colors and materials, on top of the theme.
International setup
Markets for Italy, the EU and international buyers, with local currencies at checkout and the storefront in several languages.
Performance optimization
Code and page work to keep a photography-heavy store fast.
Collection launches and ongoing work
We supported the launch of several collections after go-live, and the collaboration has been running for more than two years and continues today.