Luce Studio: Tracking implementation
We implemented tracking on the Shopify store of Luce Studio, an Italian womenswear brand, so analytics and ad platforms receive the store's shopping events.
Project summary
- Womenswear
- Shopify
- Google & YouTube, Facebook & Instagram, TikTok, Pinterest
The brief
Luce Studio sells dresses, jumpsuits, bodies, knitwear and tops online in Italian and English, in several currencies, with a wholesale channel alongside retail. Today the store's tracking runs on Shopify's native app pixels for Google & YouTube, Facebook & Instagram, TikTok and Pinterest, behind Shopify's cookie banner. Ads, email and analytics only work as well as the events they receive. The brief for work like this: measurement the team can rely on, built on what Shopify supports natively, and respectful of each visitor's consent choice.
What we did
Tracking implementation
Analytics and advertising tracking set up on the Shopify store, so the platforms the team uses receive its shopping events.
The result
Luce Studio's analytics and ad platforms receive the shopping events from its Shopify store.
The store today
The full home page of luce-studio.com. Scroll inside the frame to see all of it.
Tell us what you are working on
Book a 15-minute call, or write to us.
