Macelleria Callegari: Redesign, B2B and app

We redesigned the Shopify store of Macelleria Callegari, an Italian butcher in business since 1961, added a B2B area, a mobile app and a loyalty points program, and supported the store with new features and ongoing development.

Sector: Butcher and premium meat
Services: Store design & build
B2B & wholesale
Integrations & architecture
Support & retainers
Platform: Shopify
Apps: Shoppy, Growave

The brief

Macelleria Callegari, known online as "The Butcher", sold premium meat cuts on Shopify, from dry-aged beef to Wagyu, shipped refrigerated across Italy, to home cooks and to restaurants alike. Selling fresh meat online asks a lot of a store: clear cuts and weights, delivery that customers trust, and promotions that change with the season. The brief for work like this: a new look for an established store, a separate path for business buyers, reasons for regular customers to come back, and a team on call to keep it all running.

How we design and build Shopify stores

What we did

Redesign
A new design for the store on Shopify, from the home page to collection and product pages.
B2B area
A dedicated area for business buyers: a B2B landing page, a B2B registration form with a confirmation page, and a B2B collection with dedicated prices, reachable from the main navigation.
Mobile app
A native iOS and Android app for the store, built with the Shoppy app builder and published on the App Store and Google Play.
Loyalty points
A points program on Growave, with points earned on orders, rewards to redeem and a rewards page on the store.
New features and ongoing support
Day-to-day development after the redesign: new features, theme changes, fixes and new content as the store's needs changed.

The result

Macelleria Callegari sold its meat online through a redesigned Shopify store, a B2B area for restaurants and a mobile app, with a points program that rewarded repeat orders.

What the client says

5 out of 5

He has looked after our butcher shop's Shopify store from the very beginning, and over time he has become our go-to person for everything about the site. He is always available, replies quickly and explains things simply, even to someone like me who is not in the field.

Translated from Italian

Read the original in Italian

Ha seguito lo store Shopify della nostra macelleria fin dall'inizio e nel tempo è diventato un punto di riferimento per tutto quello che riguarda il sito. È sempre disponibile, risponde velocemente e spiega le cose in modo semplice anche a chi, come me, non è del settore.