Kopermut: E-invoicing form and CRO

We customized the billing details form for Italian e-invoicing and worked on conversion for Kopermut, a South Tyrol brand of harnesses, collars and leashes for dogs tested in the Dolomites.

Home page of the Kopermut Shopify store at kopermut.com: a border collie in a red harness on a snowy Dolomites ridge, with 4.8 stars from 74 reviews

Project summary

Sector
Outdoor gear for dogs
Services
  • Integrations & architecture
  • Audit & optimization
Platform
Shopify
Apps
Fatture Italia

The brief

In Italy, a business buyer needs an electronic invoice, and the store needs the data to issue it: VAT number, tax code, and an SDI recipient code or a PEC address. Shopify's checkout does not collect these fields out of the box. Kopermut also sells a small, focused range, the Dolomitic line of harness, collar and leash, so every visit to a product page counts.

What we did

  • Billing details form

    Fatture Italia customized to put a "request an invoice" button above checkout on the cart page and in the cart drawer, opening a billing details form, so a business buyer can ask for an invoice without leaving the purchase.

  • E-invoicing fields

    Company or individual, country, tax code, business name, VAT number with a format check, SDI code and PEC, with help text for buyers who do not know their SDI code, stored with the order so the invoice can be issued correctly.

  • Variant swatches

    Color swatches on the product pages, so a buyer sees each harness, collar and leash in its four colors before choosing.

The result

Kopermut takes orders from both consumers and Italian businesses on one Shopify store, with the invoice data collected before checkout.

The store today

The full home page of kopermut.com. Scroll inside the frame to see all of it.

Full home page of the Kopermut Shopify store

Next case study

Luce Studio

Tracking implementation on Shopify for Luce Studio, an Italian womenswear brand, with analytics and ad pixels behind consent.

Home page of the Luce Studio Shopify store at luce-studio.com: the L U C E header over a full-bleed editorial photo of a model

Tell us what you are working on

Book a 15-minute call, or write to us.

Book a call (opens in a new tab)