Italian Watch Spotter: WooCommerce move and CRO
We moved the shop of Italian Watch Spotter, a magazine about vintage watches, from WooCommerce to Shopify and ran a CRO analysis of the store.
Project summary
- Watch straps and vintage watches
- WooCommerce to Shopify
The brief
Italian Watch Spotter publishes about vintage watches and sells a selection of its own: made-in-Italy leather straps, watch rolls and holders, vintage watches and books, in Italian and English. The magazine stays on WordPress, while the shop lives on its own subdomain. The brief for work like this: a store that runs separately from the editorial site, and a clear view of where shoppers drop off before they buy.
What we did
Migration from WooCommerce
The shop moved from WooCommerce to Shopify, on its own subdomain next to the magazine.
CRO analysis
A review of the store's conversion path, from home and collection pages to product pages, cart and checkout, with the changes worth making.
The result
Italian Watch Spotter sells its straps, accessories and vintage watches on Shopify, separate from the magazine that brings readers to it.
The store today
The full home page of shop.italianwatchspotter.com. Scroll inside the frame to see all of it.
Tell us what you are working on
Book a 15-minute call, or write to us.
