Gastona: WooCommerce move with subscriptions
We moved Gastona, an Italian online brand of bamboo toilet paper, from WooCommerce to Shopify and built its new store, with the subscription plans carried over and a heavily customized subscription portal for its customers.
Project summary
- Bamboo toilet paper
- WooCommerce to Shopify
The brief
Gastona sold online on WordPress and WooCommerce, first as a grocery store for modern consumers, then focused on one product: eco-friendly, high-quality toilet paper made from bamboo. Toilet paper is a purchase people repeat every few weeks, so subscriptions sit at the center of the business. The brief for a move like this: a new store with the character of the brand, and subscribers who keep their plans through the switch and can manage them on their own afterward.
What we did
Migration from WooCommerce
The store moved from WordPress and WooCommerce to Shopify at the end of 2023.
Subscription plans
The existing subscription plans moved to Shopify with the rest of the store, so recurring customers did not start over.
Customer portal
The subscription portal set up and heavily customized, so subscribers manage their plans in a space that looks and works like the rest of the store.
New store
The new gastona.it designed and developed on Shopify, from the illustrated home and its mascot to the product pages.
The result
Gastona sells its bamboo toilet paper, one order at a time or on subscription, from a Shopify store its subscribers can manage on their own.
The store today
The full home page of gastona.it. Scroll inside the frame to see all of it.
Tell us what you are working on
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