Small Giants: CRO and sales landing pages
Small Giants makes high-protein foods and snacks in Milan from crickets, yeast protein and mussels, and we are its Shopify team: we design the sales landing pages, run conversion work across the store and keep it moving with ongoing support.
Project summary
- Alternative protein snacks
- Shopify
The brief
Small Giants sells food most people have never tried: cricket flour crackers and pasta, yeast protein puffs, Galician mussels. It sells them in Italian, English and German across 25 European markets, with more than 1,600 verified reviews behind the range. Every visitor arrives with a question before they arrive with a basket, and every campaign sends a new wave of them. The brief for a store like this: explain each protein fast, make the first order feel safe, and ship the next promotion without waiting on a rebuild.
What we did
Sales landing pages
Landing pages for campaigns and product lines, so ads and newsletters land on a page that answers "why this protein" before it asks for the order.
CRO optimizations
Conversion work across the store, from the home and product pages to the cart, aimed at the moment a curious visitor becomes a first-time buyer.
Ongoing support
Day-to-day development on the store, campaign pages and seasonal promotions, by the same team that knows how it is built and why.
The result
Small Giants runs every campaign, product line and promotion on one Shopify store that keeps pace with the brand, and with us on call to ship the next one.
The store today
The full home page of eatsmallgiants.com. Scroll inside the frame to see all of it.
Tell us what you are working on
Book a 15-minute call, or write to us.
