Francesco Bottazzi: Store with digital delivery
We designed and developed the Shopify store of Francesco Bottazzi, an Italian personal trainer who sells training plans and exercise videos that customers receive digitally right after purchase.
Project summary
- Personal training and digital fitness plans
- Shopify
The brief
An online coaching business sells nothing that ships. Its catalog is a grid of goals and levels, and every order has to end with the customer holding the plan, not waiting for a parcel. The brief for a store like this: make it easy to find the right plan for your goal, level and place you train, and deliver it the moment the payment clears.
What we did
Design and build
The store designed and developed on Shopify, from the hero with the trainer to the benefit row and the plan pages.
Plan catalog
The store structured around training plans organized by six goals, from mobility and weight loss to strength and athletic prep, and four levels, with variants for home or gym and upper body, lower body or total body.
Digital delivery
Plans and video lessons set up as non-shipping products: after checkout the customer receives a link to download the plan or the video right away.
Custom plan
A personalized plan sold next to the standard ones: after purchase the customer receives a questionnaire by email, and the plan built from the answers is delivered in the trainer's iOS app.
Email-gated videos
A video section where each exercise video plays once the visitor leaves an email and a marketing consent, built into the storefront code with no extra app, so free content grows the mailing list.
The result
Francesco Bottazzi sells his training plans online, from standard plans delivered by download link to personalized plans that continue in his iOS app, with free videos that build his mailing list.
The store today
The full home page of francescobottazzipt.it. Scroll inside the frame to see all of it.
Tell us what you are working on
Book a 15-minute call, or write to us.
