Clemi's Market: Redesign and CRO

We redesigned the Shopify store of Clemi's Market, a Milan brand of vegan, sugar-free and gluten-free food supplements, in early 2025 and built the conversion features that carry it: trust pills, a free shipping bar and bundles.

Home page of the Clemi's Market Shopify store at clemismarket.com: Bloating capsule jars on a lilac background and trust pills for vegan, sugar-free, gluten-free and made in Italy

Project summary

Sector
Vegan food supplements
Services
  • Store design & build
  • Audit & optimization
Platform
Shopify

The brief

Clemi's Market sells supplements such as Bloating, Glucose Balance and Super Greens in five languages and fifteen markets, from the European Union to the United Kingdom, the United States and the United Arab Emirates. Supplements are a trust purchase: visitors need to know what is in the jar and why to believe it before they add to cart. The brief for a store like this: a cleaner storefront that puts the products and the proof first, and a reason to put more than one jar in the cart.

What we did

  • Redesign

    A new storefront for the brand, live in early 2025, with the products on colored backgrounds in the hero and a calmer layout around them.

  • Trust pills

    Vegan, sugar-free, nutritionist approved, gluten-free and made in Italy, stated right under the hero, where a first-time visitor decides whether to keep reading.

  • Free shipping bar

    The free shipping threshold announced at the top of every page and tracked by a progress bar in the cart, so the next jar has a clear reason.

  • Bundles

    Bundles built around a goal, such as Gut Health, Metabolic and Glow Up, as the step up from a single supplement.

The result

Clemi's Market sells its supplements on a redesigned Shopify store where the proof comes first and every cart shows the way to a bigger order.

The store today

The full home page of clemismarket.com. Scroll inside the frame to see all of it.

Full home page of the Clemi's Market Shopify store

Next case study

Connee

A Shopify store built from a Figma design for Connee, a managed smart home service sold as an installation plus a monthly subscription.

Home page of the Connee Shopify store, archived in February 2025: a dark green header with the connee logo and a full-bleed photo of a man carrying shopping bags to a smart home front door, under the line Il primo servizio di casa smart completamente gestita

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