DSG Streetwear: Store redesign
Matteo, one of our two founders, led the redesign of the Shopify store of DSG Streetwear, an Italian streetwear brand, while he worked at the agency A-Commerce, which has since closed.
Project summary
- Streetwear
- Shopify
The brief
DSG Streetwear sells hoodies, T-shirts, tank tops, jackets and sandals under the line "Brand Streetwear Made in Italy", to customers who shop in several currencies. Streetwear sells on image first: the photography and the logo have to land before a single product does. The brief for a redesign like this: a storefront that looks like the brand, with the campaign photography up front and a short path from the first screen to the collections.
What we did
Redesign
A new look for the store, built around full-bleed campaign photography and a direct "shop now" path from the first screen.
Navigation
A side navigation that splits the catalog by man and woman, so shoppers reach their collection in one step.
The result
DSG Streetwear sells its made-in-Italy streetwear on a Shopify store redesigned to look and feel like the brand.
The store today
The full home page of shop.dsgstreetwear.com. Scroll inside the frame to see all of it.
Tell us what you are working on
Book a 15-minute call, or write to us.
