Bagni di Vino: Festival site and ticket sales
We build the Shopify site of Bagni di Vino, a two-evening wine tasting festival in San Giuliano Terme (Pisa), for Black Swan Brand Consultants, the agency that organizes it: the festival landing page and the online sale of tasting passes, for the 2025 and 2026 editions.
Project summary
- Wine tasting festival
- Shopify
The brief
Bagni di Vino, "Degustazioni in musica", brings wine producers from the provinces of Pisa, Lucca and Massa Carrara to the Parterre of San Giuliano Terme for two June evenings of tastings, local food, live music and DJ sets. The festival takes place with the Comune di San Giuliano Terme, whose crest sits on the site's home page. An offline event like this needs its site to do two jobs: tell visitors what the evening holds, and sell the tasting pass ahead of time, so the gate is quicker and the organizers know who is coming.
What we did
Festival landing page
One page with the dates and the venue, the tastings, the producers and their wines, the food partners, the sommelier masterclasses and the music program, each evening at a glance.
Ticket sales
The tasting pass sold as a single non-shipping Shopify product through the standard checkout, at a presale price below the one at the gate, with the passes counted by Shopify's inventory.
Two editions
The site brought back and updated for the 2025 and the 2026 festival, with a gallery page for each edition.
The result
Bagni di Vino sells its tasting passes online ahead of each edition, from a festival site that comes back every June.
What the client says
Matthew was extremely flexible and helpful. He was very proactive in finding solutions and quick to implement them.
The store today
The full home page of bagnidivino.it. Scroll inside the frame to see all of it.
Tell us what you are working on
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