Marketing and SEO
SEO with Shopify: strategies to grow your online store
How to do SEO with Shopify: built-in tools, meta tags and URLs, content that ranks, technical fixes, link building and tracking.
Marketing and SEO
Every post on the Developpy blog filed under Marketing and SEO, newest first.
Posts are in English. Italian and Spanish translations follow after launch.
Posts on Marketing and SEO
Marketing and SEO
A guide to the Shopify affiliate marketing program
How the Shopify Affiliate Program works, who it suits, how affiliates promote Shopify and how they track commissions.
Marketing and SEO
How to improve your Shopify conversion rate
What conversion rate means for a Shopify store, and how offers, mobile UX, social proof, checkout, data, email and retargeting raise it.
Marketing and SEO
How to use a discount code on Shopify for the biggest saving
How to apply a discount code at a Shopify checkout, the types of discounts stores offer, and the expiry and usage limits that trip shoppers up.
Marketing and SEO
SEO for Shopify: essential strategies
SEO for Shopify: technical basics, on-page work, keyword research, user experience, measurement, structured data and backlinks.
Marketing and SEO
Shopify search engine optimization: a complete guide
Shopify search engine optimization: site structure, keyword research, on-page work, content, technical and off-page SEO, and measuring results.
Marketing and SEO
SEO in Shopify: essential strategies for organic traffic
SEO in Shopify: Core Web Vitals, on-page and technical SEO, mobile, content, keywords and the built-in tools for meta tags, alt text and sitemaps.
Marketing and SEO
How to find and use discount codes on Shopify
Where shoppers find Shopify discount codes, and how store owners create codes, automatic discounts and campaigns that don't hurt margins.
Marketing and SEO
Strategies to advertise on Shopify
Ways to promote a Shopify store: upsells, social media, personalized email, influencers, SEO content, automation, retention and paid ads.
Marketing and SEO
How to do free shipping on Shopify: a step-by-step guide
Offer free shipping on Shopify: configure zones and rates, choose conditions, promote the offer, protect margins and fix common issues.
Marketing and SEO
Shopify and SEO: strategies to make your store easier to find
Shopify SEO strategies: keywords, built-in tools, site structure, product pages, content, structured data, backlinks and common fixes.
Marketing and SEO
How to set up free shipping on Shopify to increase sales
Set up free shipping on Shopify with price- or weight-based rates, pick a strategy, promote the offer and keep it profitable.
Marketing and SEO
How to use Shopify to offer free shipping and grow sales
How to set up free shipping rates and thresholds in Shopify, promote the offer and keep it from eating into your margins.
Marketing and SEO
A guide to loyalty apps for Shopify
How to choose, set up and measure a loyalty app for your Shopify store, from points and rewards to gamification and omnichannel programs.
Marketing and SEO
Ways to advertise your Shopify store
Practical ways to advertise a Shopify store: social ads, influencers, SEO, email, offline tactics, upsells, content and analytics.
Marketing and SEO
How to use a Shopify discount coupon effectively
How to create Shopify discount coupons with the right type and conditions, promote them, measure the results and avoid discounting your brand.
Marketing and SEO
SEO optimization for Shopify: strategies to grow your store's traffic
Shopify SEO from basics to advanced: on-page work, content, structured data, voice and local search, apps, backlinks and measurement.
Marketing and SEO
The best review app for Shopify: build your store's credibility
Ten Shopify review apps compared, including Judge.me, Loox, Yotpo and Stamped.io, with their features, pros and cons, and pricing models.
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